Get your communication strategy in shape – workshops and training
A communication strategy provides a framework for activities and defines the role of communication as part of organisational processes. It should be reviewed annually and updated during significant changes, such as ownership transitions or brand renewals. Additionally, a communication plan serves as a daily tool, defining various operational measures and specific channel selections.
Why do you need a communication strategy?
A communication strategy strengthens the communication readiness of the entire organisation. It ensures that the whole staff is on the same page, recognising common practices and goals.
- Targeted communication: The strategy lists key target groups.
- Communicating key messages: The strategy defines the organisation’s core messages, such as service promises and values.
- Consistent brand management: The guidelines of the communication strategy ensure a consistent brand narrative across different channels.
- Defining responsibilities: The strategy specifies the organisation’s authorised spokespersons for media interactions.
Who are the strategy workshops for?
We typically develop communication strategies together with management and communication/marketing personnel. A broader survey, for instance, involving the entire staff, customers, or partners, may precede the workshop.
Whether it’s the first communication strategy for a startup or a merger of two established companies, we help create a framework for communication. At Mailand, we tailor training to the client’s needs. We assess the initial situation, plan the action model, and compile the content.
- Individual tasks: In some workshops, participants complete a pre-assigned task, and their responses are used in group tasks during the workshop.
- Expert guidance: Our experienced communication experts guide the workshop, offering professional advice and practical examples.
- Group work: Our workshops are interactive, including small group discussions and exercises.
- Documented outcome: The result of the workshop is a foundation for the communication strategy.
Sometimes, it’s necessary to clarify the organisation’s service promise and articulate core messages first. This can also be the focus of a single workshop.
Why choose us
Mailand’s expert trainers have a practical approach. We help organisations identify their target audiences and communicate consistently, engagingly, and effectively. Communication enhances both employee satisfaction and company value. Timely and well-managed communication helps distinguish you from competitors and increases customer satisfaction.