The core message: the foundation of your brand and identity
Almost every organization encounters moments where it realizes that the way it communicates its operations and objectives is unclear or that there are different versions circulating. Identity may also be lost. This confusion can lead to a loss of identity, often resulting from mergers, organisational restructurings, or strategic shifts that fragment the organisation’s story. Startups also need a core message—ideally established before varied interpretations arise.
A core message captures the essence of what the organisation strives to be known for. It guides all communication, both internally and externally, ensuring a consistent and clear image of the company. Our core message workshop consolidates current perceptions and narratives about the organisation, aligning them with the desired profile, and ultimately formulating cohesive core messages.
Why is a core message important?
Brand and reputation: Core messages lay the foundation for a strong brand that is recognised and stands out from the competition.
Consistency: A clear core message is easy for employees and stakeholders to convey, preventing the message from becoming distorted or misinterpreted.
Engagement: A core message helps employees commit to the organisation’s operations and objectives, strengthening their sense of belonging.
What does our service include?
- Current state analysis: We investigate the current perceptions in the market and within the company—how the organisation appears from both internal and external perspectives.
- Goal definition: We work with you to define the desired profile and image of your organisation.
- Core message formulation: We create a unified core message for the entire organisation, tailored to meet the needs of different functions.
- Implementation: We assist in adopting the new core message within the organisation and applying it in various practical situations.
Why choose us?
Our consultants have extensive experience across numerous industries, particularly in B2B communications. We understand diverse operating environments and stakeholder relationships. Our approach is both strategic and practical. Our goal is to create a trustworthy and immediate atmosphere that inspires and engages people towards common goals.