Web analytics
Web analytics is crucial for understanding and developing a website. Whether the goal is to increase awareness, promote sales, or inform, data helps us determine if these goals are being met. Through web analytics, we can guide activities and measures towards a more profitable and efficient direction.
Why is collecting and analyzing data important?
Data helps us better understand website functionality, identify potential flaws or deficiencies, and gain insights into visitor behavior and interests. With this information, we can enhance services to better meet users’ needs.
Better understanding of the target audience: Web analytics provides a clear picture of how visitors find your site and what kind of information they seek.
Further development of the website: Analytics allow us to assess the level of user experience and identify potential problem areas. Like everything else, a website must be continuously maintained and developed to remain relevant.
Web analytics as a measure of development: When metrics are set to match goals and data collection is continuous, repeatable, and comparable, we can track the progress of communications through analytics.
Tracking impact: With clear communication goals and metrics, we can evaluate the effectiveness of communication measures using web analytics.
Turning data into valuable information
There are countless metrics for tracking web traffic. These metrics are defined according to the website’s goals. Data collection itself does not add value to the company, but processed data can be used in development work.
Here’s how we collect and process data:
Site audit: We conduct a thorough investigation of the website’s functionality: technical structure, content, and user experience. This helps us identify potential deficiencies and problem areas that may affect, for example, user experience or site discoverability.
Data analysis: Using data produced by key metrics defined by business goals, we can gather precise information about users and the site. This helps us understand the current state of the website.
Development plan: We create a detailed plan to improve the website. The development plan is always based on site data analysis and audit, so recommendations are based on facts, not guesses.
Continuous monitoring and development: Maintaining a website’s health requires constant updates and review. Development necessitates continuous testing, analysis, and learning. We offer ongoing support to maintain and develop your website’s functionality.
A functional website serves both users and business
Website analytics is an effective tool for achieving goals, whether it’s strengthening a brand, increasing sales, or effective communication. With analytics, we can examine how well the site meets its goals and fulfills user expectations.