Peaceful Christmas time

It’s been a year like no other. We have completed many important projects and kept on helping our customers strengthen their positions. Now it is time to wish you all happy holidays and a successful new year. We have made a donation that delivers a little bit of warmth to Ukraine. In the form of Finnish […]

To enhance international trade, our education must support cultural knowledge

The Finnish Ministry of Foreign Affairs published a magazine called Kauppapolitiikka (Trade Policy). On September 27, 2022, the editor concludes the change in the market to the main title “A gap the size of Russia”. Russia started a war against Ukraine in February, and they are progressing from one defeat to another, but the effects on Finland’s […]
Janet Echelman

Forbidden words

Taboo is a forbidden word, a holy word — a word that must not be uttered in vain. By keeping quiet, we avoid telling the truth. So why do we submit to taboos and accept that some issues are not talked about? Every culture has its own taboos, and politics is an endless source of […]

ICCO welcomes the United PR Association of Ukraine as a member

The International Communications Consultancy Organisation (ICCO) has announced the United PR Association of Ukraine (UPRA) as its 41st national association member. UPRA – which is comprised of 180 members – was established in response to the Russia’s invasion of Ukraine. Its mission is to bring Ukrainian PR and communications professionals together to inform the world […]

Now is the time to read Russian classics – start with the Gulag

It is never wrong time to get acquainted with the Russian mental landscape – but now it is more acute than ever. We need to find out what we already know, what is weird and foreign – and what is the message we will never understand. Everything from Pushkin, Chekhov, Dostoevsky, Gogol, Bulgakov to Mayakovsky […]

Creating good brand names is a craft of its own

I have had the opportunity to participate in the design of quite a few company names. Now I wrote down the main conclusions based on these experiences. The naming process is straightforward, if the company’s business idea is clear. You find themes and word groups that naturally connect with the business. The job becomes, however, […]

Where does the name of Mailand come from?

Company naming processes tend to get complicated. They start with idea workshops or name competitions. Management teams and board members throw in their heavy weight thoughts. Consultants produce long lists. Finally, a suitable name draft is found. Then it will be further finetuned, spiced, polished – and registered. Mailand’s name was born a lot easier. […]

Inside each communicator there is also a small researcher

Curiosity is the most important ability of a communicator. Writing skills, close relationships with the media, lessons learned at school come only after that. Without the curiosity and desire to understand what you see communication is almost impossible. If your heart is not involved, the text will remain hollow. Even when it comes to business […]
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