Do you know what makes a good news story? Something that is important to a company is not automatically newsworthy. A strong news story emerges when new information meets an audience need, a current conversation and credible evidence.
Reaching the Finnish media requires an understanding of the local society, news agenda and the way newsrooms work. A story with international significance is not always compelling in Finland as such — but we can shape it into a strong Finnish news story.
The sleeping mayor proved that we have gaps in the operational chain of command for crisis communication.
The understandably scarce information provided after the incident left it unclear how rescue services and healthcare were informed of the emergency situation. At the Prime Minister's press conference, a representative of the Defence Forces commented that no way there would be time to take care of everyone separately. Well, certainly not if an automatic solution had not been prepared and practiced.
Growth is not only about expanding into new markets or increasing sales. It also involves developing capabilities, strengthening networks and building skills that support long-term development. Swedish Miljögiraff now shares its story.
At Mailand, we are committed to following these principles of good advocacy practice and to openly communicating the foundations of our advocacy work. When advocacy information is made transparent, trust is built – and trust is the foundation of effective and functioning societal dialogue.
Artificial intelligence can generate instant content, formats, and structures, but responsibility for how they are used always lies with humans. That is why communicators must understand AI well enough to recognize errors, biases, and risks.
Peace was what the world hoped for, but it has not yet arrived by Christmas. That is why Mailand has made a tangible donation of warmth to Ukraine in the form of two backup power units. They enable access to electricity amid supply disruptions. We believe that our customers and partners share this view with […]
Mailand acted as Circura Group’s communications partner in Finland as part of the broader Nordic announcement. Our role was to ensure that the Finnish announcement was fully aligned with the overall Nordic narrative while remaining locally clear and relevant.
We often talk about multichannel communication as something technical. As if content should “just” be distributed into more channels. In reality, it is much more: it is about adapting the content to the rhythm of each platform and its audience.
