Had I been the owner of this story, there would have been bells and whistles in the airport arrival hall, postcards picturing runic inscriptions and key holders with blue teeth hanging. Because there is no power like the power of a story, and this one just knocked me out.
Communications consultancies are a popular topic of conversation today. Many people have opinions about them – more or less based on facts. Therefore, I will now correct a few common mistakes and explain why also you should apply for a job as a consultant. The industry needs more insightful and responsible people.