News

Now is the time to read Russian classics – start with the Gulag

It is never wrong time to get acquainted with the Russian mental landscape – but now it is more acute than ever. We need to find out what we already know, what is weird and foreign – and what is the message we will never understand. Everything from Pushkin, Chekhov, Dostoevsky, Gogol, Bulgakov to Mayakovsky […]

Creating good brand names is a craft of its own

I have had the opportunity to participate in the design of quite a few company names. Now I wrote down the main conclusions based on these experiences. The naming process is straightforward, if the company’s business idea is clear. You find themes and word groups that naturally connect with the business. The job becomes, however, […]

Where does the name of Mailand come from?

Company naming processes tend to get complicated. They start with idea workshops or name competitions. Management teams and board members throw in their heavy weight thoughts. Consultants produce long lists. Finally, a suitable name draft is found. Then it will be further finetuned, spiced, polished – and registered. Mailand’s name was born a lot easier. […]

Communications stands firmly on the management agenda

The role of communications varies from one company to another, depending on the company culture, industry and life cycle stage. What is common is that communications touch nearly everyone in the organisation. This is how we as consultants see it. Our assignments come from our clients’ management and experts, sometimes also from the board or […]

Transparent lobbying is part of democracy

The rules of lobbying have been mostly unwritten in Finland. The market of influencing has been mostly dominated by lobbying organisations, but in recent years the situation has been changing. PR agencies have developed their influencing services and it seems there has been growing demand for it. It has become a natural part of services […]