Blog Archives - Mailand

Blog — 27.9.2023

Advanced studies in sustainability

Advanced studies in sustainability After decades of certification and optimisation, sustainable development finally belongs to the core of companies’ strategies, Kaisa Hietala explained the evolution of sustainable development thinking at the Aalto University School of Economics. She challenged the audience to develop an economic definition for the value of nature, because without it, sustainability of […]

Blog — 4.8.2023

Know The Nordics: The Best Kept Danish Secret Cannot Be Found In Nyhavn

Had I been the owner of this story, there would have been bells and whistles in the airport arrival hall, postcards picturing runic inscriptions and key holders with blue teeth hanging. Because there is no power like the power of a story, and this one just knocked me out.

Blog — 15.5.2023

Fancy becoming a communications consultant? These five things are good to know.

Communications consultancies are a popular topic of conversation today. Many people have opinions about them – more or less based on facts. Therefore, I will now correct a few common mistakes and explain why also you should apply for a job as a consultant. The industry needs more insightful and responsible people.

Blog — 20.5.2022

Forbidden words

Taboo is a forbidden word, a holy word — a word that must not be uttered in vain. By keeping quiet, we avoid telling the truth. So why do we submit to taboos and accept that some issues are not talked about? Every culture has its own taboos, and politics is an endless source of […]

Blog — 22.2.2022

Now is the time to read Russian classics – start with the Gulag

It is never wrong time to get acquainted with the Russian mental landscape – but now it is more acute than ever. We need to find out what we already know, what is weird and foreign – and what is the message we will never understand. Everything from Pushkin, Chekhov, Dostoevsky, Gogol, Bulgakov to Mayakovsky […]

Blog — 15.9.2021

Creating good brand names is a craft of its own

I have had the opportunity to participate in the design of quite a few company names. Now I wrote down the main conclusions based on these experiences. The naming process is straightforward, if the company’s business idea is clear. You find themes and word groups that naturally connect with the business. The job becomes, however, […]

Blog — 27.8.2021

Where does the name of Mailand come from?

Company naming processes tend to get complicated. They start with idea workshops or name competitions. Management teams and board members throw in their heavy weight thoughts. Consultants produce long lists. Finally, a suitable name draft is found. Then it will be further finetuned, spiced, polished – and registered. Mailand’s name was born a lot easier. […]

Blog — 5.11.2019

Communications stands firmly on the management agenda

The role of communications varies from one company to another, depending on the company culture, industry and life cycle stage. What is common is that communications touch nearly everyone in the organisation. This is how we as consultants see it. Our assignments come from our clients’ management and experts, sometimes also from the board or […]

Blog — 20.5.2019

Transparent lobbying is part of democracy

The rules of lobbying have been mostly unwritten in Finland. The market of influencing has been mostly dominated by lobbying organisations, but in recent years the situation has been changing. PR agencies have developed their influencing services and it seems there has been growing demand for it. It has become a natural part of services […]

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