Blog Archives - Page 2 of 3

Blog — 27.6.2024

Transparency Register makes lobbying public?

At SuomiAreena on June 27th, a discussion on responsible lobbying was held with Tuomo Yli-Huttula from Finance Finland, the Greens MP Fatim Diarra, and Alpo Räinä from Mailand. The event was organized by Marketing Finland communication agencies and ProCom. The annual political discussion event SuomiAreena focused on lobbying and the Finnish Rransparency Register on June 27. […]

Kuvassa Euroopan murhattujen juutalaisten muistomerkki

Blog — 29.4.2024

When times are rough, EU needs your vote

What is your relationship with the EU? Now is a perfect time to think. Finland has been part of the Union for almost 30 years – for a whole generation, that is. In the early years, getting to the “core of Europe” had its own charm for us. Detachment from Russia’s influence and confirmation of […]

Blog — 27.9.2023

Advanced studies in sustainability

Advanced studies in sustainability After decades of certification and optimisation, sustainable development finally belongs to the core of companies’ strategies, Kaisa Hietala explained the evolution of sustainable development thinking at the Aalto University School of Economics. She challenged the audience to develop an economic definition for the value of nature, because without it, sustainability of […]

Blog — 4.8.2023

Know The Nordics: The Best Kept Danish Secret Cannot Be Found In Nyhavn

Had I been the owner of this story, there would have been bells and whistles in the airport arrival hall, postcards picturing runic inscriptions and key holders with blue teeth hanging. Because there is no power like the power of a story, and this one just knocked me out.

Blog — 15.5.2023

Fancy becoming a communications consultant? These five things are good to know.

Communications consultancies are a popular topic of conversation today. Many people have opinions about them – more or less based on facts. Therefore, I will now correct a few common mistakes and explain why also you should apply for a job as a consultant. The industry needs more insightful and responsible people.

Blog — 20.5.2022

Forbidden words

Taboo is a forbidden word, a holy word — a word that must not be uttered in vain. By keeping quiet, we avoid telling the truth. So why do we submit to taboos and accept that some issues are not talked about? Every culture has its own taboos, and politics is an endless source of […]

Blog — 22.2.2022

Now is the time to read Russian classics – start with the Gulag

It is never wrong time to get acquainted with the Russian mental landscape – but now it is more acute than ever. We need to find out what we already know, what is weird and foreign – and what is the message we will never understand. Everything from Pushkin, Chekhov, Dostoevsky, Gogol, Bulgakov to Mayakovsky […]

Blog — 15.9.2021

Creating good brand names is a craft of its own

I have had the opportunity to participate in the design of quite a few company names. Now I wrote down the main conclusions based on these experiences. The naming process is straightforward, if the company’s business idea is clear. You find themes and word groups that naturally connect with the business. The job becomes, however, […]

Blog — 27.8.2021

Where does the name of Mailand come from?

Company naming processes tend to get complicated. They start with idea workshops or name competitions. Management teams and board members throw in their heavy weight thoughts. Consultants produce long lists. Finally, a suitable name draft is found. Then it will be further finetuned, spiced, polished – and registered. Mailand’s name was born a lot easier. […]

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