Do these situations sound familiar?
Mailand helps when the G-forces hit
When the tectonic plates of the market start moving, you may need a new direction, a growth strategy, international expansion or a stronger position in the eyes of your audiences. More appeal and credibility.
Mailand helps you build trust, make your expertise visible and help the people who matter understand why your work matters.
When your company is going through a strategic transformation
When your direction changes, that change first needs to be understood inside the organisation and then communicated consistently to the outside world. Your strategy, operating model, ownership, leadership, organisation or desired market position may all be changing.
The big question is: will you be known for the right things afterwards?
Mailand helps clarify how to communicate change credibly and consistently to different audiences.
Does any of this sound familiar?
- Your company’s strategy or direction is changing, but turning the ship takes time.
- Your company’s market profile needs to be renewed.
- The transformation needs a credible story that reflects the strategy – one that everyone in the organisation wants to tell.
- Leadership needs support in articulating and implementing the change amid competing priorities.
- Owners, employees, customers and stakeholders all need to buy into the new story.
We can help with:
Strategic communications, change communications, corporate key messages, executive communication capabilities, reputation building and stakeholder engagement.
When your company is growing or expanding internationally
A great product or service is not enough to drive growth. Your company also needs to become known, earn trust and demonstrate why customers should choose your expertise.
Mailand helps build the awareness, credibility and visibility needed to support growth in Finland and across Europe.
Does any of this sound familiar?
- Sales are sluggish – we need greater visibility in the market.
- Our product is excellent, but the audiences that matter do not know us.
- Our expertise and competitive advantages do not differentiate us from our competitors.
- We are expanding into a new market and need to establish a credible position there.
- Growth requires a stronger reputation among customers, partners or investors.
- We are perceived as too distant. Our story does not resonate with audiences in new countries.
We can help with:
Growth communications, corporate and expert profiling, media relations, content strategy, international communications and market-entry support.
When you need to build local trust in Finland
For an international company, operating in Finland in line with the expectations of society, the media and stakeholders is relatively straightforward. But simply translating an international message is not enough when you need to convince local audiences that you genuinely care.
Mailand helps companies establish a credible local position and reach the audiences that matter in Finland in the right way.
Does any of this sound familiar?
- Your company is entering the Finnish market and needs local contacts and networks.
- Your international messages do not work in the Finnish communications environment.
- We are a major player globally, but in Finland we lack sufficient awareness and trust.
- We are not reaching the media, decision-makers or other important stakeholders.
- We need local insight into the conversations, themes and ways of working that matter.
We can help with:
Understanding the Finnish communications landscape, local positioning, media relations, stakeholder communications, public affairs and locally tailored content.
When you want your voice to be heard
Do you have strong expertise and an important point of view, but are not yet visible in the public conversation? Your voice needs to be heard if you want to influence the decisions and perceptions shaping your industry.
Mailand helps companies communicate in ways that are engaging, understandable and influential.
Does any of this sound familiar?
- You need to reach decision-makers and key stakeholders.
- Your company’s perspective is missing from the industry conversation.
- Your experts have something to say, but their voices are not yet being heard.
- You need to become part of conversations affecting your industry early enough to make a difference.
- Your company wants to establish itself as a thought leader in its field.
- A complex topic needs to be made understandable and compelling.
We can help with:
Public affairs, thought leadership, engagement with decision-makers and stakeholders, executive visibility and expert communications.
Another kind of headache?
Communication challenges do not always fit neatly into predefined categories. They often combine growth, change, reputation and influence.
Tell us where your company is today and what you want to achieve. We plan and execute communications like rocket science – aiming high, with the stars in sight.