Do you know what makes a good news story? Something that is important to a company is not automatically newsworthy. A strong news story emerges when new information meets an audience need, a current conversation and credible evidence.
Reaching the Finnish media requires an understanding of the local society, news agenda and the way newsrooms work. A story with international significance is not always compelling in Finland as such — but we can shape it into a strong Finnish news story.
At Mailand, we are committed to following these principles of good advocacy practice and to openly communicating the foundations of our advocacy work. When advocacy information is made transparent, trust is built – and trust is the foundation of effective and functioning societal dialogue.
Artificial intelligence can generate instant content, formats, and structures, but responsibility for how they are used always lies with humans. That is why communicators must understand AI well enough to recognize errors, biases, and risks.
One of the great strengths of Finnish decision-making is that political leaders actively listen to different perspectives. Whether it’s a small association, a large company, or an individual citizen, every voice is usually heard. Decision-makers want to understand how their choices affect everyday life, the economy, and society. This openness provides a productive foundation for working for the common good and strengthens trust within the society.
A lot of management and owners’ time is spent on mergers and acquisitions. And lots of coffee. What you need more is a smooth communication process – then you can answer all questions and communicate your strategic expertise.
The COVID-19 pandemic has had a significant impact on employment and business in the PR agency sector, especially in largest markets such as the United Kingdom, the United States or India. However, a recent ICCO (International Communications Consultancy Organization) confidence survey, ICCO Confidence Tracker, says that PR agencies across the markets already believe in growth. […]
“In the foreseeable future, half of consumers will not care whether their news comes from media, social media, a corporate channel or what. As long as the content matches his or her values,” said Fred Cook, Chairman of the Golin, a global communications group, at the ICCO Global Summit in Lisbon last October. This change […]
The role of communications varies from one company to another, depending on the company culture, industry and life cycle stage. What is common is that communications touch nearly everyone in the organisation. This is how we as consultants see it. Our assignments come from our clients’ management and experts, sometimes also from the board or […]
