PR agencies around the world getting confident about the future

The COVID-19 pandemic has had a significant impact on employment and business in the PR agency sector, especially in largest markets such as the United Kingdom, the United States or India. However, a recent ICCO (International Communications Consultancy Organization) confidence survey, ICCO Confidence Tracker, says that PR agencies across the markets already believe in growth. […]

The global shift in media consumption is shaking political media

“In the foreseeable future, half of consumers will not care whether their news comes from media, social media, a corporate channel or what. As long as the content matches his or her values,” said Fred Cook, Chairman of the Golin, a global communications group, at the ICCO Global Summit in Lisbon last October. This change […]

Communications stands firmly on the management agenda

The role of communications varies from one company to another, depending on the company culture, industry and life cycle stage. What is common is that communications touch nearly everyone in the organisation. This is how we as consultants see it. Our assignments come from our clients’ management and experts, sometimes also from the board or […]

Transparent lobbying is part of democracy

The rules of lobbying have been mostly unwritten in Finland. The market of influencing has been mostly dominated by lobbying organisations, but in recent years the situation has been changing. PR agencies have developed their influencing services and it seems there has been growing demand for it. It has become a natural part of services […]