One of the great strengths of Finnish decision-making is that political leaders actively listen to different perspectives. Whether it’s a small association, a large company, or an individual citizen, every voice is usually heard. Decision-makers want to understand how their choices affect everyday life, the economy, and society. This openness provides a productive foundation for working for the common good and strengthens trust within the society.
Lobbying, or political influencing, is a word that evokes many different thoughts – and sometimes even unnecessary suspicion. In reality, influencing is not secretive activity taking place behind the scenes, but open dialogue aimed at enabling better decisions and more sustainable solutions. In Finland, this culture of openness and interaction is stronger than in many other countries – and that is something we can be proud of.
Openness, however, does not come about by itself. It is built on honest and transparent communication. When the lobbyists clearly explain what they aim for and why, it creates trust that endures. As a result, it becomes easier for decision-makers to make informed choices. Successful influencing is not a one-way monologue, but a dialogue in which listening very important just as communicating.
If you want to succeed in lobbying, bring your issue forward in good time. You also need openness and a genuine desire to build mutual understanding. When discussion is based on facts, honesty, and mutual respect, decision-makers listen – and that’s when it turns into genuine collaboration.
In Finland, lobbying is at its best a team effort. Openness is its foundation, and attentive decision-making is its strength. This is a message worth promoting boldly – because openness not only builds trust, but also makes decision-making wiser, more humane, and more impactful.
Do you want to make your organization’s voice heard in decision-making? Let’s have a cup of coffee together. We have helped numerous companies, public organizations, and NGOs find the right ways to tell their story, build trust, and get their message across in a way that has an impact on the outcome of decisions.
Roope Tukia