Media lives on news – offer it
The media world, from global giants to small local newspapers, is in constant transformation. Media companies are building new business models online. Alongside them, independent media are emerging, and social media is taking a share of advertising revenue. Yet, the media’s role as an important channel of influence remains – at least for now.
Maintaining good media relations is an essential part of corporate and organizational communications. It not only increases your visibility and strengthens your brand, but also builds trust among your stakeholders.
Learning to live with publicity
The media is a diverse field that requires constant monitoring and active participation.
Media relations are not a commodity or an ethically questionable friendship. They are built on mutual trust, an understanding of how the media operates, and factual accuracy. What determines whether a story gets published is its news value – not a consultant’s magic tricks.
Personal relationships are not the deciding factor either. A journalist is not a consultant’s or interviewee’s friend, even if they know you well. Nor does the journalist see you as a friend, but as an expert who thoroughly understands their subject matter.
The main goals of media relations
Visibility: Regular and positive media coverage increases awareness of your organization.
Building trust: Objective, journalist-produced media content enhances credibility.
Crisis management: Trust-based media relationships are invaluable when you need to convey important messages during a crisis.
Mailand’s media relations services
Media mapping: We identify the most relevant media and journalists who are interested in your story.
Press release writing and distribution: Professionally written, fact-based press releases succeed in the competition for news coverage. Distribution is handled through STT Info.
Media relations management: We build and maintain relationships with key media and journalists to keep your brand interesting to the press.
Media training: We coach your team to handle media professionally – whether in interviews or press conferences.
Monitoring and analysis: We track your media visibility and analyze its impact to continuously improve your media relations strategy.