All crises share unexpectedness and a momentary loss of control
No one is at their most creative in an emergency, and a strategy is needed for handling unexpected situations. Our crisis communication training provides the right tools and enhances the readiness of all key personnel.
Who is crisis communication training for?
At Mailand, we are often asked who should participate in crisis communication training. There is no single correct answer. Each training session is tailored to the organisation’s specific circumstances, taking into account the operating environment and industry. The training is designed according to the client’s needs and wishes.
We train company executives, key personnel in organisations, and communication teams. It is important that those responsible for managing operations and informing internal and external stakeholders across different channels understand their responsibilities.
How to prepare for a crisis?
A crisis tests an organisation’s credibility. It is fundamentally about maintaining trust when it wavers. Everyday communication prior to a crisis is valuable groundwork. A positive brand image supports you even in tough times.
Everyone encounters various exceptional situations, but some manage them with less damage. Clear and targeted crisis communication reduces uncertainty and the spread of misinformation and rumours. Rapid, open, and precise communication restores stakeholder trust, minimising reputational damage and the consequent financial losses.
Content of our crisis communication training
The content and length of the training vary according to the participants’ backgrounds and the number of attendees. Key elements include:
- Identifying exceptional situations: We identify situations that may require crisis communication.
- Action strategies: We explore various action strategies.
- Communication skills: We review necessary communication skills and approaches, including media relations.
- Crisis communication plan: We help implement a communication plan that considers different scenarios and outlines action guidelines.
- Simulation exercises: We organise exercises that simulate crisis situations, allowing participants to practice the learned approaches.
Why choose us
Our experienced trainers draw on extensive experience from various industries and organisations in handling exceptional situations effectively. Our crisis communication training helps identify and anticipate potential threats and prepare for surprises. Through exercises, participants test their ability to act quickly. The feedback received boosts confidence for real-life situations.