Mailand crystallised Remonttipartio’s key messages, designed the media publicity project and was responsible for organizing the joint meetings of the various parties.
Background
Remonttipartio was already 30 years old, but after the change of ownership, the company needed to strengthen its reputation. In addition, they wanted to stand out from the diverse group of plumbing repair companies and build a profile as the number one expert in the “KVR method” – total responsibility contracting – in the Helsinki capital region.
In the KVR method, which has been adapted as an alternative to traditional pipe repair projects, the contractor takes responsibility for both the planning and implementation of the project. As a result, the project becomes more controlled and more affordable than traditional pipe repairs.
Task
Pipe renovations in housing companies have now and then created clickbait headlines in the media. Most of us have heard sad stories about failed projects where customer and contractor argue over solutions and money. A new phenomenon in recent years is that bankers have tightened their lending guidelines, and loans are no longer easily granted for extensive repair projects.
Mailand was given the task of strengthening the awareness of both Remonttipartio and the KVR method among key stakeholders.
Solution
Mailand helped Remonttipartio achieve the deserved publicity in relevant media. This was done by crystallising the company’s key messages and communications strategy as well as opening a dialogue and organising joint meetings with the company, renovation customers and the media.
Results
”It was vitally important that Remonttipartio’s message was put in the right format for the media – what is the KVR method and what does it concretely mean for the housing company’s shareholders. I have received good feedback when meeting with the housing companies that requested an offer. The articles about us have been read. Similarly, article about us have been a topic of conversation among real estate management professionals. So, from our point of view, the right target groups have been reached through the media. This is valuable media coverage for the KVR method. I am very satisfied”, confirms Remonttipartio’s CEO Jaakko Hartikainen.