The key to understanding and influence
Do you know what kinds of associations and emotions customers connect with your brand? And how do you stand out from your competitors? Mailand’s Brand Insight and Perception Research provides a deep understanding of how your organization, products, or services are perceived in the market.
From educated guesswork to evidence-based insight
The research gives you a comprehensive picture of how your target groups view your brand.
Does the actual perception align with your goals? With this knowledge, you can refine your marketing and communication strategies.
Perceptions are shaped by both actions and communication. Based on the results, you’ll gain clear direction on how to act and communicate going forward.
We explore, analyze, uncover, and advise
Tailored research:
Based on an initial assessment, we design a customized research plan that fits your specific needs — mapping the current situation and identifying potential areas for development.
Diverse methods:
We use a wide range of qualitative methods — including surveys, interviews, and social media analyses — to gain a comprehensive understanding of perceptions and attitudes.
Actionable recommendations:
In addition to research findings, we provide concrete recommendations on how to use the insights to strengthen your brand and communications.
Is your message not getting through — or simply not resonating?
Perception research gives you the chance to hear what people really think and adjust your communication accordingly.
Case example
Organization X commissioned a perception study to support its communications, fundraising, and strategic development.
Through a multi-channel approach (phone, email, and face-to-face interviews), the study explored how current supporters perceive the organization — complemented by insights from non-supporters as well.
Key research topics included perceptions of the organization, motivations for supporting it, satisfaction with its operations, ideas for improvement, and engagement with members and donors.
The research also aimed to understand what kind of people choose to support this particular organization.
The findings revealed that certain target groups were already well aware of the organization and its activities. However, the study also identified potential new audiences where misinformation had led to negative perceptions, preventing engagement.
Armed with these insights, the organization gained a “perfect pass” — an opportunity to tailor its messaging toward these potential supporters and take concrete steps to correct misunderstandings.