The key to communication that truly connects
Target group research is the starting point for more effective communication and marketing. With Mailand, you can identify, understand, and reach your audiences — ensuring your messages resonate with the right people in the right places.
We’ve helped our clients by, for example:
• Enabling a nonprofit organization to understand the true motivations of its donors as a foundation for a new strategic direction,
• Helping a young startup define its potential customer segments and prioritize the necessary actions to reach them,
• Identifying untapped audience groups for a cultural organization to serve as the basis for a social media marketing campaign.
Why target group research matters
Deepening understanding:
Audience research provides deeper insights into what your potential customers, funders, partners, and employees need, value, and expect.
Improving precision:
When you know what information and actions are expected from you, your communication becomes more focused and effective.
Better return on investment:
Targeted campaigns deliver a higher ROI — resources are no longer wasted on guesswork.
Target group research as the foundation of communication strategy
Exploration:
Together, we define who your organization wants to reach. Mailand then interviews representatives of your target groups to uncover what they truly need and want. Hearing directly from real customers often opens new perspectives and helps ensure your organization’s understanding of its services and products aligns with reality.
Profile creation:
Based on the research, we create detailed target group profiles that capture their needs, motivations, and expectations in a clear and actionable way.
Choosing the right channels and messages:
Be present where your audiences are — and engage them with the messages that speak to them most effectively.
You can expect not only in-depth analysis and insights from us but also clear, actionable reporting that supports informed decision-making.