Kickstart thought leadership and content marketing with a content workshop
Should you discuss more than just your products and services? Are information-seeking customers landing on your web content or your competitors’? In Mailand’s content workshop, we clear the cobwebs from your communication and bid farewell to one-sided product information blasts.
Customers must be reached at the stage when they are searching for information and solutions to their questions. This applies to B2B companies as well, since research shows that the majority of B2B decision-makers form their perception of service providers based on various digital channels. Customers, employees, stakeholders, the media, and the general public expect organisations to offer solutions and insights on issues ranging from global challenges like climate change to locally relevant topics and everything in between.
Our content workshop serves as a launchpad when your goal is thought leadership or to better compete for customers’ attention. The outcome is a handful of relevant themes and a bank of content ideas. The planning is based on the organisation’s core messages and target audience profiles.
Benefits of the content workshop:
- Your communication becomes more impactful.
- You can better meet your customers’ information needs.
- You gather ideas across organizational boundaries.
- People become committed to the organization’s communication and better understand its foundation.
Why choose us?
Mailand’s consultants have extensive experience across various industries and a broad general knowledge. They understand even the most demanding specialisations and recognise the relevant topics within them.
We are experienced communication experts who understand the importance of both strategic planning and practical implementation. Ideas and decisions don’t just remain as bullet points in PowerPoint presentations; we have the tools to put content to work.