Genuine responsible communication
The era of empty promises is over. Legislators, customers and stakeholders now expect verified evidence, transparent reporting and continuous improvement in how organisations manage their impacts. Every organisation must define its approach to responsibility and build effective processes for both implementation and responsible communication.
Mailand works with leading sustainability experts to deliver thorough analyses and help develop practical responsibility practices. Our consultants take charge of the communication process, ensuring clarity, credibility and consistency.
Why is responsible communication important?
Compliance: For instance, the EU’s CSRD directive and the proposed Green Claims directive, when they come into effect, will impose obligations. In extensive supply chains, these requirements also extend to SMEs.
Trust: Open and truthful responsible communication builds trust between a company and its customers and stakeholders.
Brand: By making your responsibility efforts visible, you position your brand in relation to responsibility. It is also crucial to avoid pitfalls such as greenwashing and whitewashing.
Our services include:
- Double materiality analysis: Our trusted partners conduct the double materiality analysis, forming the basis for sustainability reporting. This analysis is grounded in science-based data and stakeholder engagement.
- Sustainability reporting: In collaboration with our partners, we handle the necessary data collection and reporting based on the double materiality analysis.
- ESG principles and documents: The field of responsibility is broad – we also collaborate on creating and implementing principles of good governance, ethical guidelines, and anti-corruption policies, among others.
- Content production: We plan and produce key messages for responsible communication, including web texts, sales materials, social media content, articles, and more. We also manage media communication.
Responsible communication shapes reputation
The way an organisation communicates its impacts and sustainability efforts directly affects its credibility and reputation. Responsible communication carries both risks and opportunities. Expectations have grown: organisations are now expected not only to minimise negative impacts but also to create a positive footprint.
Mailand partners with organisations that want to carry out transparent, reliable and evidence-based sustainability work – and communicate it in a way that builds long-term trust.