A crisis can strike anywhere, from any source, at any time
The pandemic era confirmed that far too few organisations are thoroughly prepared for exceptional situations. When an unexpected situation arises, clear communication during the crisis is crucial to maintaining the company’s reputation and stakeholder relationships. Many organisations have a plan in place, but it might not be well-known across the organisation, updates may be overdue, or there might be insufficient practice for handling such situations.
Why is crisis communication so important?
Coordination of operations: It is paramount that staff receive information quickly and already know how to act.
Reputation management: A Swift and appropriate response during a crisis safeguards the organisation’s reputation.
Maintaining trust: Open and honest communication during a crisis preserves trust between your company and its stakeholders.
Minimising financial harm: Timely and targeted communication reduces the negative financial impacts of a crisis.
Quick recovery: Well-managed crisis communication speeds up the return to normal operations.
Psychological support: Open and encouraging communication supports coping with the situation.
How we can help
At Mailand, we understand that each crisis is unique and requires a tailored approach. Our mission is to help your organisation navigate exceptional situations with minimal damage and enhance your staff’s readiness to anticipate and prevent potential crises. We are happy to share more about our various services:
- Developing a crisis communication plan: We assist in creating a comprehensive, customised crisis communication plan that includes predefined roles, responsibilities, and processes.
- Training and coaching: We provide training and coaching for key personnel in your organisation to ensure they are ready to communicate effectively during a crisis.
- Real-time support and advice: When a crisis hits, we are available 24/7, offering expert assistance, advice, and support in implementing your communication strategy.
- Monitoring and analysing communication: We track the effectiveness of your crisis communication in real-time and suggest corrective actions as needed.
Crisis communication requires more than just prepared model responses. We help you and your organisation build a resilient foundation that endures through challenging times, maintaining stakeholder trust, reputation, and value.