“The World of Technical Trade” serves as a practical tool for study counselors while also functioning as an inspiring campaign site for young people. It makes technical trade an easy-to-understand, interesting, and relevant field for young people who are considering their future direction.
"Our collaboration has been a continuous process of joint development. We started with a buyer persona survey with Mailand to identify the needs of our main target groups. From regular content production, we have expanded into campaign-based content marketing and from awareness building to concrete lead generation. In the course of our collaboration, we have revamped our brand, our website and our social media channels. Getting our "own media" in good shape opened up the opportunity to start building a systematic model for marketing and selling specialist services."
