According to CEO Heikki Viitanen, the greatest added value of an outsourced Communications Manager lies in the fact that the communications consultant works with many other clients as well. This ensures a broad perspective on the field of communications and a wide range of tools and methods.
The outsourced communications manager handles Enervent Zehnder's LinkedIn page, produces articles for the website and oversees the company's own newsletter, in addition to collaborating on content for the newsletters of two industry-specific media outlets. Weekly meetings are held to review the upcoming week's events, materials, and other matters. Additionally, a digital communications consultant from Mailand works alongside the communications manager.
Mailand supported Länsi-Uudenmaan Säästöpankki throughout its ownership structure reform by acting as a strategic communications partner to the bank’s management, board, and the representatives overseeing the change. Mailand designed a communications strategy that clarified why the reform was needed and ensured consistent messaging across all audiences, including the bank’s “masters,” employees, customers, and local media.
A communications consultant from Mailand jumped smoothly into the team at LähiTapiola as an editorial manager. Her tasks included content production of customer publications and regular publication of newsletters and supplements in selected magazines. The consultant worked at LähiTapiola four days a week, which allowed for a smooth flow of information and a tight grip on the projects.
"Mailand organised a tailor-made crisis communications training for me and our coordinator. In addition to the basics, the training covered emergency communications management and developing a risk map. Afterwards, we practised the new lessons with an exercise simulating a crisis situation. Based on the training, Mailand developed a communications strategy for us."
The cooperation has increased the union's member satisfaction. Our survey shows that satisfaction with communication and the importance of communication have grown.
