Mailand supported Länsi-Uudenmaan Säästöpankki’s ownership reform with strategic communications that clarified the change for management, representatives, employees, customers and local media.
Mailand organised tailor-made crisis communications training for VSLJ, covering the basics, emergency communications management and risk mapping. A crisis simulation and communications strategy turned the learnings into clear practices.
The collaboration developed Innotiimi-ICG’s marketing from buyer persona research and regular content production into campaign-based content marketing and lead generation. Renewed own media created the foundation for a more systematic marketing and sales model.
