The renewal gave Tencon a clear tool for brand management, a distinctive and credible visual identity, and a website that supports sales, recruitment, project tenders and the company’s long-term growth.
Mailand and Porkka & Kuutsa worked with Efora’s management and personnel to create a new identity and communications strategy. The core message, “Smarter maintenance”, connected Efora’s expertise with the renewal of Finnish industry.
The collaboration developed Innotiimi-ICG’s marketing from buyer persona research and regular content production into campaign-based content marketing and lead generation. Renewed own media created the foundation for a more systematic marketing and sales model.
