The outsourced communications manager handles Enervent Zehnder's LinkedIn page, produces articles for the website and oversees the company's own newsletter, in addition to collaborating on content for the newsletters of two industry-specific media outlets. Weekly meetings are held to review the upcoming week's events, materials, and other matters. Additionally, a digital communications consultant from Mailand works alongside the communications manager.
With intensive core message workshops we pinpointed the factors that set ABB Service apart from its competition. In addition to the management team, also people from sales, marketing, HR, communications, production and customer service attended the workshops. Further, we listened to other employees and several clients. We found out that the important common factor across the company was appreciating colleagues as professionals. This way, the varied backgrounds of employees became an advantage. The theme of appreciation set the tone for the organisation’s internal communications for many years ahead.
Mailand and design agency Porkka & Kuutsa in cooperation with Efora's management and personnel crafted a new identity and communications strategy. “Smarter maintenance” was chosen as the core message and tagline. The broader message was the renewal of Finnish industry after years of decline. The choice was based on the observation that everybody at Efora was proud of their skills and wanted to see their future in industry.
