“The World of Technical Trade” serves as a practical tool for study counselors and an inspiring campaign site for young people, making technical trade easy to understand, interesting and relevant.
Mailand handled media relations, supported participant recruitment and produced local event materials. We also coordinated partners, follow-up meetings and on-site hosting in Helsinki.
We highlighted Ovumia’s scientific expertise, university-linked fertility care know-how and product development. Media outreach positioned Ovumia as an ambitious growth company, with its management team as expert spokespeople.
The long-term communications partnership strengthened Laatukeskus’ in-house capabilities and amplified its voice as an expert and influencer. Mailand clarified key messages and helped bring Laatukeskus’ views forward in the right channels.
A part-time Mailand communications manager has supported the Association of Finnish Technical Traders since 2018 with strategy, media communications, website updates, social media and campaigns. Member surveys show growing satisfaction with communications.
