“The World of Technical Trade” serves as a practical tool for study counselors while also functioning as an inspiring campaign site for young people. It makes technical trade an easy-to-understand, interesting, and relevant field for young people who are considering their future direction.
According to CEO Heikki Viitanen, the greatest added value of an outsourced Communications Manager lies in the fact that the communications consultant works with many other clients as well. This ensures a broad perspective on the field of communications and a wide range of tools and methods.
A communications consultant from Mailand jumped smoothly into the team at LähiTapiola as an editorial manager. Her tasks included content production of customer publications and regular publication of newsletters and supplements in selected magazines. The consultant worked at LähiTapiola four days a week, which allowed for a smooth flow of information and a tight grip on the projects.
We highlighted the expertise in the field of fertility care that has developed around various universities and is important for the whole country, as well as Ovumia's own extensive product development. Although the service is sold to private individuals, a scientifically and technologically ambitious growth company was portrayed to the media. The spokespeople were Ovumia's highly professional management team members.
Mailand and design agency Porkka & Kuutsa in cooperation with Efora's management and personnel crafted a new identity and communications strategy. “Smarter maintenance” was chosen as the core message and tagline. The broader message was the renewal of Finnish industry after years of decline. The choice was based on the observation that everybody at Efora was proud of their skills and wanted to see their future in industry.
"Our collaboration has been a continuous process of joint development. We started with a buyer persona survey with Mailand to identify the needs of our main target groups. From regular content production, we have expanded into campaign-based content marketing and from awareness building to concrete lead generation. In the course of our collaboration, we have revamped our brand, our website and our social media channels. Getting our "own media" in good shape opened up the opportunity to start building a systematic model for marketing and selling specialist services."
The cooperation has increased the union's member satisfaction. Our survey shows that satisfaction with communication and the importance of communication have grown.
