Through core message workshops, interviews and client listening, ABB Service identified what set it apart. The work created a shared message and an internal theme of professional appreciation that guided communications for years.
We highlighted Ovumia’s scientific expertise, university-linked fertility care know-how and product development. Media outreach positioned Ovumia as an ambitious growth company, with its management team as expert spokespeople.
Mailand and Porkka & Kuutsa worked with Efora’s management and personnel to create a new identity and communications strategy. The core message, “Smarter maintenance”, connected Efora’s expertise with the renewal of Finnish industry.
Mailand organised tailor-made crisis communications training for VSLJ, covering the basics, emergency communications management and risk mapping. A crisis simulation and communications strategy turned the learnings into clear practices.
The collaboration developed Innotiimi-ICG’s marketing from buyer persona research and regular content production into campaign-based content marketing and lead generation. Renewed own media created the foundation for a more systematic marketing and sales model.
The long-term communications partnership strengthened Laatukeskus’ in-house capabilities and amplified its voice as an expert and influencer. Mailand clarified key messages and helped bring Laatukeskus’ views forward in the right channels.
We produced content to support SRV’s client team in leasing, helping differentiate SRV from competitors and position new commercial properties available for rent. The content made each property’s strengths easier to understand from the customer’s point of view.
A part-time Mailand communications manager has supported the Association of Finnish Technical Traders since 2018 with strategy, media communications, website updates, social media and campaigns. Member surveys show growing satisfaction with communications.
